The aim was to build an inclusive imaginary world where books, animals and kids could partake in this joy. Each section of the annual report inspired its' visuals - Language became parrots singing in different languages, Digitization was depicted through birds and children exchanged books on devices and read a larger than life tablet. 
Staying true to Pratham Book's brand identity, inclusiveness was a common theme throughout the website - different children from different cultural backgrounds; animals local to India and bright colours were used to make it a website which children and adults could both enjoy.

The website can be viewed here.
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