![](https://cdn.myportfolio.com/cdef944007f418699e6a1649f7748c1e/8886b434-8b9d-4135-9425-e080c5e3f96f_rw_1920.png?h=c6db079ee6cb9abdb5a0b22aa00aa75e)
Initials roughs and concepts. The idea was to show a Chick character (the band namesake) kicking back and observing the lively city pulsing with energy and music in the distance
![](https://cdn.myportfolio.com/cdef944007f418699e6a1649f7748c1e/34e1d785-1dae-43a3-aced-a618dc2ca6cb_rw_1200.png?h=f56cbbe40f957f8f975558dff2c61f67)
![](https://cdn.myportfolio.com/cdef944007f418699e6a1649f7748c1e/ae497169-4b16-4af1-ad6d-2f9a307b11a4_rw_1200.png?h=bce9811519cc387a305c8416450fe907)
Some initial iterations of the logo unit for the Band. I tried taking the idea of "Crack Chicken" as the jumping off point and create type that would reflect the eccentric name.
![](https://cdn.myportfolio.com/cdef944007f418699e6a1649f7748c1e/3e73cfd6-b54d-4d5c-b4f6-37d3b8ca4015_rw_1920.png?h=9cd40cf4fb2322f052f8b2c434125209)
![](https://cdn.myportfolio.com/cdef944007f418699e6a1649f7748c1e/77adb26a-3e32-4222-a44e-0f35a43015fa_rw_1920.png?h=a7a0771fb2a1cd143931c3e149580df6)
The finalised logo unit
![](https://cdn.myportfolio.com/cdef944007f418699e6a1649f7748c1e/cdd18d90-484a-43b6-a646-47556e3b9ac0_rw_1920.png?h=7bec78c492723821747f25500c27e0e5)
![](https://cdn.myportfolio.com/cdef944007f418699e6a1649f7748c1e/d8392e5d-3f28-48c2-bf10-5609b9e4f942_rw_1920.png?h=c9811b6f5746d6128a79d71967eeff6a)